Natasha O'Brien

As Head of business concepts for APAC and a Client solutions director at Randstad recruitment firm, Natasha is responsible for identifying and implementing technology and process changes to increase productivity and efficiency within the organisation. She leads a team responsible for developing talent management and employer branding strategies across a multi-million dollar account portfolio for Hong Kong's major industries. 

Prior to moving to Hong Kong, she founded, ran and sold a successful froyo business in Australia within an extremely competitive consumer market and tried her hand in B2C sales.


Before her foray into entrepreneurship, she worked with global and billion dollar corporations with a strong focus on enhancing customer experience and value through superior customer service and applying innovative and relevant go-to-market strategies to increase market share.

When she's not behind a desk, she teaches kids yoga, consult with entrepreneurs on business and branding strategies and travels to as many places as she can.