Thursday, August 23rd, 2018
Join us for a breakfast workshop led by branding expert Georgina and learn the tools and methodologies to create a powerful and robust brand strategy.
You will learn:
- How to identify and define your target audience
- Tools to define your brand strengths and points of difference
- Methodology to articulate a brand positioning that’s unique and resonant with your target audience
- What is a brand personality and how to define it
To maintain the highly interactive nature of the discussion, spots are limited.
Please make sure you register early!
Special discount for FEW premium members (please RSVP to Vivian at firstname.lastname@example.org)
Theme: FEW Breakfast Workshop | How to build a brand customers love
Date: Thursday, August 23rd, 2018
Venue: Prestige, Suite 5102, Cheung Kong Center, 2 Queen's Road Central, Central
About the expert:
Georgina de Rocquigny
Founder of Untapped Branding
Georgina has 15+ years experience in brand strategy. She founded Untapped Branding in Hong Kong to help companies create and transform their brands. She moved to Hong Kong in 2010 where she worked at a leading global advertising agency as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific. Untapped Branding has created brands from scratch for clients such as Jemocracy and Loop Jewelry and repositioned leading brands such as American Express, AsiaTatler, FORMS Jewelry and SCOR Global Life.