After graduating from Central Saint Martin’s in 2001 (B.A Hons Fashion Design, Womenswear), Jeanine Hsu started her career in the Vienna workshops for the Salzburg Festival and the Vienna Burg Theatre’s productions. With this foundation in handcrafted garments, Jeanine furthered her expertise under Vivienne Westwood and worked behind the scenes for international fashion brands from Diesel to Alice Temperley.
Noticing a niche in the market for more sustainable, environmentally friendly fashion, Hsu decided to start niin with the aim of creating artisan jewellery that combines natural materials and a light environmental footprint. While cutting her teeth in the iconic Portobello and Spitalfields markets, the brand was born and began to flourish. This initial success brought the brand to the forefront of British design showcasing at Harrods displays.
In 2009 n i i n relocated to Hong Kong and was officially launched. n i i n is currently represented in over 13 countries and has its boutique store at 200 Hollywood Road, Sheung Wan, Hong Kong. The boutique itself is true to the brand’s identity as a concept space, designed using re-purposed and recycled resources without compromising style or function. After re-branding, n i i n quickly found success with select worldwide retailers ranging from Ku De Ta in Bali to exclusive Four Seasons Hotels. The brand’s impetus for green initiatives soon paved the way for local collaborations where n i i n featured alongside John Hardy in the Redress Show and is currently working together with HK eco-designer Johanna Ho.
Naturally, the brand cemented its online presence by launching niinstyle.com in 2011 and within six months was available through other portals including shoplatitude.com and myflashtrash.com. With its imminent promotion to leading department stores, n i i n has featured in publications such as Tatler, Elle, The Guardian and Blue Carreon’s styleintel.com. n i i n promises to remain an important player in Hong Kong’s luxury fashion landscape, as it looks toward further international expansion. Jeanine Hsu’s achievements have also earned her academic appointments with the Hong Kong School of Creativity, where Hsu was Artist in Residence in 2009, and the Hong Kong Design Institute, where she currently is a Part-time Lecturer in Jewellery Design.