Tell us about your business:
We are an online jewelry business focusing on timeless design, outstanding craftsmanship with exceptional value for money. Each of our collections is inspired a beautiful iconic woman, including Elizabeth; Grace and Audrey.
When you first decided to start your own business, how did you define what your business would be?
I have always been involved in fashion and beauty industry. When I was in the U.S., I started a customized dress business which became very popular among brides, high school prom and beauty events. However, moving back to Hong Kong made it harder to manage, so after two years of managing my previous business, I decided to stop. After getting familiar with the HK market, I build connections in the jewelry business and decide to build my own jewelry brand.
What was the best piece of business advice you were given when you were starting off?
You will face problems on a daily basis, expected and unexpected, be ready to challenge yourself and believe in what you are doing.
What was the most difficult part of starting your business?
I would say it's the challenges of entering a new market, but the upside is that you are learning new things everyday.
Can you name the biggest lesson you’ve learned in running a business?
Expect things to go wrong and always be ready to face it and solve it.
What has been the biggest sacrifice you’ve made in starting your business?
I had to give up a high paying job at a property investment firm, but it will all be worth it since this is what I am passionate doing.
In your opinion, what are the top three things someone should consider before starting their own business?
1. Are you confident with your vision and believe it's a successful model? 2. Determination: Are you prepared financially and emotionally to face challenges that every entrepreneur has to face? 3. Passion: are you passionate enough to go through the process?